I will be pleased to advise you.
Anneke Schmeer, Customer Success Managerin
- Home>
- Product Discovery
Digital solutions that are truly needed – thanks to Product Discovery
From the idea to a digital solution that inspires you, aswell as your users. Together, we will find out what you should develop for whom so that your products are really needed and appreciated.
Unsure what exactly your solution should look like?
You have an idea for a new product or want to optimize an existing solution, but are not sure what exactly should be developed? Are you unsure which of your ideas will really resonate with your target group and what is realistically achievable?
We support you in finding answers so that you can use your resources wisely. Through targeted analyses and workshops, we work together to identify the solution with the greatest chance of success. For us, product discovery goes hand in hand with delivery – in the end, you will have clarity in your head, and a marketable product in your hand.
What our experts will help you with as part of Product Discovery:
Identify the real challenges and needs of your target group
Filter out the most promising product idea from the pool of ideas
Assess whether your product will meet with sufficient demand
Develop a technically and economically feasible prototype
Our Product Discovery services
Whether your organization is still at the beginning of its product development or you have already taken steps – we support you according to your needs. This is where we could start:
Analysis of needs
Find out what your users really want. We help you understanding their needs and challenges.
Concept development
Together we develop creative solutions and select the best ideas for implementation.
Application testing
We create efficient prototypes and test them with real users, who provide us with valuable feedback for optimizing the product idea.
Feasibility analysis
We analyze your competitors on the market and check the feasibility of your product idea in order to maximize the chances of success.
We customise our services to your needs
Not sure which of our services will best advance your project? No problem, our experts will be happy to advise you! Simply arrange a non-binding consultation appointment.
Three good reasons for product discovery
You develop solutions that address real problems.
Many companies fall into the trap of not sufficiently validating their product ideas in advance. They develop solutions for problems that their target group does not feel at all. This can no longer happen with product discovery: We enter into a dialog with your (potential) users, identify their real problems and develop a product that addresses them perfectly. Your success? As good as certain.
You assess the market and feasibility more realistically.
By interacting with users, you can find out whether there are people in your target group who would buy your product. That's good, but it's not enough to increase your product's success probability. By using tests and market analyses we determine how the product needs to be designed so that it is technically feasible and superior to the competition.
You use your development resources more efficiently.
All elements of product discovery are aimed towards minimizing your risk. By starting from real user needs, developing your product idea in close cooperation with the target group and taking market trends and competitor products into account, you can use your resources efficiently. There is no need for expensive readjustments; instead, your MVP already has a high probability of success.
Where we provided support with product discovery
We have already supported several companies in the development of their product discovery. And with great success! All of them have now developed into extensive and heavily used digital products.
Fits, stays in place and has room!
TECSAFE produces organisation and transport inserts made of foam, for example for the tool industry. Customers plan the inserts themselves with the help of a photorealistic insert planner from brainbits.
View the Case StudyThe goal of product discovery – an MVP
The aim of product discovery is not to directly launch the world's best product for a specific challenge or target group. The first step is to lay the foundation for an initial marketable product. A product which your users absolutely want and that minimizes your financial risk. In short: We find your minimum viable product.
We start with product discovery before the actual development: We talk to your future users and get to know their world, their needs and their challenges. We use this input to develop initial solution ideas, which are tested and optimized in quick feedback loops with test users. This is followed by the development of a real product, your minimum viable product, which still offers few functions but solves such an urgent problem that your users will actually use it.
If you would like to find out more about Minimum Viable Products, you can find more details on our services page.
Discovery und delivery go hand in hand
Product discovery turns the previous development process on its head. Companies are no longer deciding on new product ideas in a quiet room, but involving their users in the process right from the start.
Together with you, we initiate a dialog with your users, derive product ideas from their feedback and take the best of them through to market maturity in a co-creative, iterative process. Product discovery and product delivery are therefore not successive phases of a process, but go hand in hand.
The iterative approach ensures the best chance of success for your minimum viable product and the return on investment's quick achievement from product development.
Our product discovery model for product-market fit
We help you to evaluate your digital ideas and only implement the most promising ones. In doing so, we focus strictly on the needs of your users and start exactly where you are right now. Depending on your needs and challenges, we focus on the appropriate process phase and plan the next steps together.
Understanding the goal
At the beginning, the focus is on understanding the problem and clarifying it comprehensively. Together, we ensure that everyone involved agrees on the problem.
Creating solutions
Once we have clearly defined the problem, we work out various solutions. Only the best approaches are developed.
Prototyping and testing
We create prototypes based on the selected solutions. These are tested by real users to check whether the assumptions are correct and whether there is a real need.
Learning and iteration
The tests' feedback gives us important indications whether we are on the right track. These continuous discovery cycles help us to make better decisions and constantly improve your digital solutions.
Our Way Of Working
Enjoying meaningful work is a prerequisite for sustained motivation and performance. We put our heart and soul into our clients every day to create something outstanding.
What's important to us
Our Tech-Stack
In our client projects, we rely on robust and sustainable technologies to ensure that the solutions remain viable in the long term. And: we always keep our finger on the pulse.
What we work withWhat our customers say
/ 4
„Ich bin begeistert von der Zusammenarbeit mit einem Anbieter, der nicht einfach nur unsere Anforderungen umsetzt, sondern auch aktiv an der Entwicklung unseres Produkts mitwirkt und sich in unser Business eindenkt. Das war für mich eine äußerst bereichernde Erfahrung. Und das Ergebnis – CRx – überzeugt auf ganzer Linie!“
Sabrina Struth, Project Manager IT and Digitalization, Commerz Real AG
„Gemeinsam mit brainbits haben wir die Messlatte für digitale Lösungen und damit für einfache Krankenkassenprozesse für GKV-Versicherte immer weiter angehoben. brainbits überzeugt uns Tag für Tag – durch Zuverlässigkeit, Expertise, Einsatz und Menschlichkeit.“
Marion Winkler, Marketingleiterin, BIG direkt gesund
„Dies können die wenigsten: Die spezifischen Probleme eines Kunden ergründen a) zu wollen und vor allem b) zu können. Und dann auch noch c) die vernünftigsten Lösungen anzubieten. brainbits kann das. Aus diesem Grund arbeiten wir sehr gerne und erfolgreich zusammen.“
Rainer Mück, Product Owner Atlassian Applications in R&D, Software AG
„Bereits seit 2004 betreut brainbits mit dem Online-Schaumkonfigurator das Herzstück unseres Wertschöpfungsprozesses. Dank der engen und vertrauensvollen Zusammenarbeit gelingt es uns immer wieder, innovative Ideen zu entwickeln. Bei brainbits geht es nicht nur um Bits und Bytes, sondern um die Verbindung zwischen Technologie & Menschlichkeit – eine Kombination, die Ergebnisse in Rekordzeit liefert.“
Knut Hermes, Geschäftsführer, TECSAFE GmbH
„Ich bin begeistert von der Zusammenarbeit mit einem Anbieter, der nicht einfach nur unsere Anforderungen umsetzt, sondern auch aktiv an der Entwicklung unseres Produkts mitwirkt und sich in unser Business eindenkt. Das war für mich eine äußerst bereichernde Erfahrung. Und das Ergebnis – CRx – überzeugt auf ganzer Linie!“
Sabrina Struth, Project Manager IT and Digitalization, Commerz Real AG
„Gemeinsam mit brainbits haben wir die Messlatte für digitale Lösungen und damit für einfache Krankenkassenprozesse für GKV-Versicherte immer weiter angehoben. brainbits überzeugt uns Tag für Tag – durch Zuverlässigkeit, Expertise, Einsatz und Menschlichkeit.“
Marion Winkler, Marketingleiterin, BIG direkt gesund
„Dies können die wenigsten: Die spezifischen Probleme eines Kunden ergründen a) zu wollen und vor allem b) zu können. Und dann auch noch c) die vernünftigsten Lösungen anzubieten. brainbits kann das. Aus diesem Grund arbeiten wir sehr gerne und erfolgreich zusammen.“
Rainer Mück, Product Owner Atlassian Applications in R&D, Software AG
The most important questions and answers to Product Discovery:
Talk to our experts
Das könnte für Dich auch spannend sein:
Full service for digital solutions
Everything you need to build really good digital solutions:
